課程資訊

課程摘要

This course mainly introduces the basic concepts and business strategies of e-commerce. This course will also introduce the business model and strategic approaches to e-Commerce success through real case studies. In addition this course will teach how to build and design an online store. The course content will be based on explanations and quizzes for each unit in order to enhance students’ understanding of the basic knowledge of e-commerce and the ability to build and manage online stores. This course is conducted online learning so there are no geographical restrictions on this course. It allows students to study this course online and take advantage of online learning to play and listen to this course repeatedly anytime and anywhere. This course also can help students lay a solid foundation and plan their learning progress flexibly, so as to meet their learning needs in knowledge and practical application capabilities in the future workplace.

課程目標

The objective of this course is to cultivate e-commerce management professionals and employability, as well as learn how to create a professional and modern e-commerce website. After completing this course, you will be able to develop business management skills for e-commerce and building an online store, and can apply it to increase your competitive advantage in the future workplace.

評分標準

Participation (video watching): 60%

Quizzes : 40%

授課教師

陳筠昀、吳岱栖

 最高學歷

(陳筠昀) 美國佛羅里達諾瓦東南大學 企業管理博士、美國佛羅里達諾瓦東南大學 資訊科技管理博士

(吳岱栖) 美國密西西比州立大學工業工程博士

課程進度表

Understanding E-Commerce

Major Trends In E-Commerce

State Of The U.S. E-Commerce Market

Strategies For E-Commerce Success

Main Business Model of E-Commerce - Part 1

Main Business Model of E-Commerce - Part 2

Building your online store